01
Mission
Our mission is to act as a strategic bridge between large corporations and public institutions. We achieve this through:
• The creation of high-level discussion forums.
• The promotion of technical and strategic knowledge exchange among its members.
• The facilitation of direct dialogue with political and social decision-making centres.
02
Vision
To become the leading community in the field of Public Affairs and Communication in Spain. We aspire to be the advisory group that helps define future policies, promoting an innovative, sustainable and digitally responsible vision for the country.
03
Values
We are governed by principles that guide the conduct of our more than 70 executives:
1. Professional Excellence: Commitment to the highest standards in communication management and institutional relations.
2. Transparency: Promotion of open and honest dialogue between companies and public administration.
3. Collaboration: Firm belief that major challenges (AI, climate change, economy) can only be solved through joint efforts.
4. Humanism: Focus on people within the processes of digitalisation and business transformation.
5. Integrity: Ethical conduct in defending the legitimate interests of the organisations they represent.
04
Purpose
Our raison d'être is to position Spain as a benchmark for collaboration and competitiveness. We seek to humanise technology and business management, ensuring that economic growth goes hand in hand with social welfare and institutional transparency.
